Social media, or social media marketing, is simply the application of social media networks and sites to advertise a product or service by way of interaction with potential customers. While the traditional terms such as digital advertising and e-advertising are more common in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. This increasing popularity is largely due to the many benefits it provides. In addition to being inexpensive and flexible, social media marketing can help a business build a brand identity and increase customer loyalty.
It’s important to understand how social media marketing tools work before choosing one. The key to any good social media marketing tool is its purpose. The tool must serve a specific purpose to effectively reach an audience. It should be designed to appeal to your target audience. It should be easily navigable by the average user, or they will opt out and never return. The key goal is to reach the right people, so choosing a tool based on engagement rather than popularity isn’t a bad idea.
There are some social media marketing examples that incorporate visual imagery. Some brands use this strategy to communicate their message through images, logos, clipart, and photographs, which gives them a more personal touch while giving their audience a look at the brand itself. In doing this, it draws attention away from the content and toward the brand itself.
Another use of social media marketing techniques is tagging, which allows users to tag content they like and add it to the social networking site. Tagging encourages people to share the content with their audience, and the more shared the content, the more exposure the brand receives. By providing users with options like tags, you can encourage them to interact with you and not just consume your products and services without your knowledge.
One of the most popular social media marketing strategies used today involves the use of the “like” button. It is a relatively new marketing strategy, but has proved incredibly popular among businesses in recent years. Social networks like Facebook allow users to like and comment on various different pages, including those within their own networks. Businesses can increase their exposure and brand awareness when their fans tag links to their pages, and if a business has a page that does not have enough fans, it can quickly gain followers from these pages.
How-to websites also prove useful when it comes to marketing. Videos are one of the easiest ways to get your message across. They also do not require much content, and the quality of the video speaks volumes for itself. These videos can be embedded on social networks, or any number of other destinations, where people can see them. In addition to this, how-to marketing can help businesses learn more about the social networks, such as Twitter, and can give them insight into how to effectively promote themselves on these sites.
LinkedIn is another site which proves helpful for social media marketing campaigns. It is important to remember, however, that a company must be approved by LinkedIn before any messages can be placed or posted. Any posts made will need to adhere to LinkedIn’s content policies, and any images or videos need to be properly tagged to ensure they are not causing harm to the brand or product.
While a social media marketing strategy is not all that expensive, there are some costs which should be considered. The first, of course, is money. Businesses may have to pay for advertising, which could be in the form of text ads or banner ads, or any number of other formats. This cost is especially present if the company has a small number of followers. A good rule of thumb is to aim for an audience of at least 50 followers before investing money into any promotional campaign. Asking followers to forward messages is also a great way to save money.