Facebook marketing is different from other social networking sites in that you post content and make posts about a particular topic. It is quite different in the sense that you don’t create virtual friends, rather, you make connections with like minded people who will be your actual friends on Facebook.
However, it doesn’t hurt to consider Facebook as a tool of friends-getting, rather than anything else. The key is to get your brand name out there.
When Facebook is first introduced to new users, it is generally used as a place to keep in touch with old friends and family. These users want to keep up with their friends, so they use it as a forum for doing just that.
Facebook marketers, however, realize that they can reach new users through this tool. So it isn’t unusual for marketing executives to post information about the company on Facebook and use the site as a place to advertise.
For example, a recent brand advertising campaign took advantage of Facebook’s fan page functionality to attract customers. People posted comments about the products, questions, and other promotional activity, which showed Facebook fans that the brand was actually valuable to them.
Even for non-profitable companies, Facebook marketing is still very effective. An untargeted company can take advantage of its reach.
While Facebook isn’t used as much as Twitter or LinkedIn, it is still important to have some kind of profile on the site. You don’t want to lose customers to another Facebook user who might be more important than you.
If your company is brand new, then you might not have many new customers. This means that reaching new customers is going to be harder than reaching established customers.
But if you have been around a while, then you’ll probably already have some followers. Having a quality profile is important, but it is also important to include a picture of yourself as well as a photo of your brand, so that your fans can recognize you.
A profile must also have an email address and a phone number. You should add at least two to five social media buttons for your brand to encourage fans to connect with you.
Another way to increase your Facebook marketing efforts is to create a number of “fan pages” for your brand. These are pages that show off your brand in a different light than what you usually do.
Use fan pages to get some general awareness about your brand and then go ahead and post information about your product and services. Soon enough, people will start thinking that you’re one of the best brands on Facebook.